To: Board of Supervisors
From: Monica Nino, County Administrator
Report Title: Contract for Measure X Needs Assessment and Program Evaluation - Alta Planning + Design, Inc.
☒Recommendation of the County Administrator ☐ Recommendation of Board Committee
RECOMMENDATIONS:
APPROVE and AUTHORIZE the County Administrator, or designee, to execute a Contract with Alta Planning + Design, Inc., in an amount not to exceed $249,998, to conduct a Measure X Needs Assessment and Program Evaluation, and to provide 256 gifts cards with a total value of $6,400 (128 Target $25 gift cards and 128 Walmart $25 gift cards) for the period of March 18, 2026 through January 1, 2027.
FISCAL IMPACT:
Approval of this contract will result in contractual expenditures of up to $249,998 and is funded 100% by Measure X funds.
BACKGROUND:
On June 10, 2025, the Board of Supervisors approved an allocation of $250,000 to conduct a Measure X Needs Assessment and Program Evaluation. This comprehensive assessment is intended to deepen understanding of community needs and current Measure X programs’ impacts to support future policy and funding decisions. The contractor will conduct countywide quantitative and qualitative research, including a representative survey, focus groups, stakeholder interviews, and analysis of program data and reports. The scope also includes refining program performance indicators, creating a standardized annual reporting tool, training County staff to use the new framework, and delivering a final assessment report and presentations to the Board of Supervisors and stakeholder groups.
To implement the Measure X allocation for the needs assessment, the County Administrator’s Office presented a draft Request for Proposals (RFP) for the services at the November 3, 2025 Finance Committee meeting, which was approved to move forward and officially issued on November 5, 2025. The RFP sought a qualified provider to conduct a countywide analysis of community needs, service gaps, and program performance for Measure X-funded programs. The response period closed on December 8, 2025, with the County receiving 26 proposals. The County’s Purchasing Division facilitated the evaluation process, and an RFP review panel of three internal and external subject matter experts was convened, including representatives from the Contra Costa County Fire Protection District, Contra Costa Health Services, and the San Mateo County Executive’s Office.
Review Panel members received the 26 RFP responses on December 9, 2025. The panel convened on January 14, 2026, to discuss initial feedback and determine which respondents would be invited to provide presentations. On February 4, 2026, the panel held virtual presentations with the top seven respondents. Following deliberation, the Review Panel unanimously recommended Raimi & Associates, Inc. for the contract award.
On February 11, 2026, the County was notified that Raimi & Associates, Inc. is merging with Alta Planning + Design, Inc. and there would be no change to the identified team members, proposed scope of services, or cost structure.
The County Administrator seeks authority to contract with the awarded bidder from the competitive RFP process. The contract also authorizes the Contractor to provide gift card incentives to participants in focus groups and other community engagement activities. These incentives are intended to support participation from residents who contribute their time to the assessment. All costs associated with participant incentives are included within the approved project budget and will be administered by the Contractor in coordination with the County.
Project Timeline
The project will be carried out from March through November and includes a structured series of engagement, data collection, analysis, and reporting activities. Major milestones and public-facing engagement events are summarized below.
Key Activities
• March - Project kickoff, background data review, and initial development of engagement tools and the program inventory
• April-June - Initial presentation to the Measure X Community Advisory Board (MXCAB) and other key stakeholder groups; launch and administration of the countywide representative and convenience surveys; continued development of engagement tools; refinement of KPIs
• May-August - Qualitative data collection, including focus groups and stakeholder interviews; continued program inventory development; development of the standardized annual reporting tool/template
• July-August - Staff training on the evaluation framework and reporting tools
• August-September - Preparation of the draft assessment and evaluation report
• September-October - Finalization of the assessment and evaluation report and companion summary
• October-November - Presentations of findings and recommendations to the Measure X Community Advisory Board, Board of Supervisors, and other key stakeholder groups
CONSEQUENCE OF NEGATIVE ACTION:
If the Board does not approve the contract, the County will be unable to conduct the Measure X Needs Assessment and Program Evaluation.