To: Board of Supervisors
From: Marla Stuart, Employment and Human Services Director
Report Title: Approve #40-581-0 (AAS) Purchase Order and Service Terms with iHeartMedia Management Services, Inc.
☒Recommendation of the County Administrator ☐ Recommendation of Board Committee
RECOMMENDATIONS:
APPROVE and AUTHORIZE the Purchasing Agent, or designee, to execute on behalf of the Employment and Human Services Director, a purchase order with iHeartMedia Management Services, Inc., subject to iHeartMedia Management terms and conditions, in an amount not to exceed $5,700 for radio advertisement targeting Contra Costa County residents in English and Spanish as part of the department’s Age-Friendly campaign for the period July 1, 2025 through June 30, 2026.
FISCAL IMPACT:
100% Measure X; all of which is budgeted in FY 25-26.
BACKGROUND:
On November 16, 2021, the Board of Supervisors passed Item D.5., which allocated Measure X funding to Employment and Human Services for the Master Plan for Aging which includes Aging and Adult’s Age-Friendly Campaign to launch in FY 25-26.
The goals of the Age-Friendly Campaign are to dispel age bias, counter myths about aging, encourage intergenerational connection, celebrate contributions across the lifespan, and foster understanding and mutual respect. The Vendor, iHeartMedia Management Services, Inc. will provide advertising space on the iHeart radio platform and various radio channels for EHSD’s Age-Friendly campaign to optimize reach and effectiveness. The terms and conditions include an indemnification from the County to iHeartMedia for any claims resulting from the County’s use of the advertising. This Vendor was selected per procurement requirements outlined in Administrative Bulletin 600.3.
CONSEQUENCE OF NEGATIVE ACTION:
The County would not effectively be able to launch and leverage awareness for Employment and Human Services’ Age-Friendly Campaign without these advertising services.
CHILDREN'S IMPACT STATEMENT:
This purchase order supports the following community outcomes established in the Children's Report Card: (4) "Families that are Safe, Stable and Nurturing."