To: Board of Supervisors
From: David O. Livingston, Sheriff-Coroner
Report Title: Comcast Cable Communications Management, LLC d/b/a Effectv
☒Recommendation of the County Administrator ☐ Recommendation of Board Committee
RECOMMENDATIONS:
RESCIND prior Board Action (24-3473) which approved and authorized the Sheriff-Coroner, or designee, to execute a contract with Comcast Cable Communications Management, LLC d/b/a Effectv, in an amount not to exceed $65,500 for targeted outreach campaigns for the Office of the Sheriff Community Warning System, for the period November 1, 2024 through April 30, 2025; and
APPROVE and AUTHORIZE the Sheriff-Coroner, or designee, to execute a contract with Comcast Cable Communications Management, LLC d/b/a Effectv, in an amount not to exceed $65,500 for targeted outreach campaigns for the Office of the Sheriff Community Warning System, for the period November 1, 2024 through May 31, 2025.
FISCAL IMPACT:
Approval of this request will result in up to $65,500 in contractual service expenditures and will be funded 100% by the General Fund.
BACKGROUND:
CCCSO Community Warning system is seeking contract approval with Comcast Cable Communications Management, LLC d/b/a Effectv due to their compliance with RFP requirements and proven success in targeted outreach campaigns. Effectv will deliver tailored video campaign services for the Community Warning System to assist in eliciting the public to sign up for emergency alerts. Effectv’s support includes creation, distribution, targeted advertising, monitoring and reporting, which are essential for effective outreach and impact assessment in underserved areas.
Effectv specializes in providing multi-platform video advertising solutions. Their services include customized video campaigns that leverage proprietary advanced targeting capabilities across television and digital platforms. Effectv ensures that campaigns precisely reach the intended audience by utilizing comprehensive data insights. They offer end-to-end services from creative development to detailed performance reporting, helping clients maximize their reach and engagement across diverse demographics and regions.
The Terms and Conditions includes a limitation of liability and indemnification from the County to Comcast Cable Communications Management, LLC d/b/a Effectv.
This Board request is to correct the prior action to extend the contract term.
CONSEQUENCE OF NEGATIVE ACTION:
If the Board does not approve, the County risks ineffective outreach for the Community Warning System program.