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File #: 25-2807    Version: 1 Name:
Type: Discussion Item Status: Agenda Ready
File created: 7/7/2025 In control: Governing Board of the Green Empowerment Zone
On agenda: 7/11/2025 Final action:
Title: RECEIVE update from County staff regarding Marketing the Green Empowerment Zone
Attachments: 1. TeamCalifornia 2025 Contra Costa County.pdf, 2. Resignation.pdf, 3. Tom Hansen Letter of Resignation.pdf
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Advisory Board: Governing Board of the Green Empowerment Zone

Subject: RECEIVE update from County staff regarding Marketing the Green Empowerment Zone

Presenter: Alyson Greenlee, Economic Development Manager

Contact: (925) 655-2783

 

Information:

Staff update is below.

 

Referral History and Update:

At the meeting of the Governing Board of the Green Empowerment Zone on Friday, January 17, 2025, the Governing Board directed County staff to convene a Green Empowerment Zone (GEZ) Marketing Working Group consisting of county and city economic development staff, the County public information officer, East Bay EDA, East Bay Leadership Council, Interested GEZ Board Members, and the UC Berkeley Labor Center.

 

The GEZ Marketing Working Group met on April 21, 2025, and received a presentation from the UC Berkeley Labor Center on Economic Development Research: Updates and Key Regional Strategies. The main regional strategies were presented for the GEZ, and the Working Group provided discussion and direction to County staff regarding the marketing/publicity of the GEZ.

 

At its meeting on May 16, 2025, the Governing Board of the Green Empowerment Zone directed staff to reconvene the GEZ Marketing Working Group to receive an update from County staff regarding Green Empowerment Zone Marketing and provide direction to County staff (See Presentation Attached).

 

The Governing Board also directed staff to provide information on Meet the Consultants:  Meet the Consultants: TeamCalifornia’s Annal Site Selection and Economic Development Forum. The 11th Annual Meet the Consultants 2025, TeamCalifornia’s Annual Site Selection & Economic Development Forum, will be hosted by Contra Costa County and held at the Hilton Concord from November 5-7, 2025. Registration is now open: <https://www.eventbrite.com/e/meet-the-consultants-2025-registration-1406339502309>.

 

The GEZ Marketing Working Group met on July 2, 2025 and received a presentation from County staff on the GEZ Website Strategy. County staff is requesting that cities within the GEZ submit relevant success stories based upon UC Labor Center framework, that will be sent to cities at a later date. The success stories will be due in mid-August. The website launch date is planned for Fall 2025.

 

Recommendation(s)/Next Step(s):

RECEIVE update from County staff regarding Marketing the Green Empowerment Zone.