To: Board of Supervisors
From: Marla Stuart, Employment and Human Services Director
Report Title: 40-573-0 Age-Friendly Campaign Advertisement Services Agreement
?Recommendation of the County Administrator ? Recommendation of Board Committee
RECOMMENDATIONS:
APPROVE and AUTHORIZE the Purchasing Agent, or designee, to execute on behalf of the Employment and Human Services Director, a purchase order with Outfront Media LLC, in an amount not to exceed $30,305, for the purchase of advertisement materials in the form of digital bulletins for Employment and Human Services' Age-Friendly Campaign, for the period July 1, 2025 through June 30, 2026.
FISCAL IMPACT:
100% Measure X; all of which is budgeted for FY 25-26.
BACKGROUND:
On November 16, 2021, the Board of Supervisors passed Item D.5, which allocated funds to Employment and Human Services for the Master Plan for Aging which includes Aging and Adult's Age-Friendly Campaign to launch in FY 25-26.
The goals of the Age-Friendly Campaign are to dispel age bias, counter myths about aging, encourage intergenerational connection, celebrate contributions across the lifespan, and foster understanding and mutual respect. Outfront Media LLC will provide advertisement services in the form of various digital billboards along Highway 680 and Highway 4 to leverage the campaign's visibility in Contra Costa County. This vendor was selected per procurement requirements outlined in Administrative Bulletin 600.3. The agreement contains an indemnification provision from the County to Outfront Media LLC, which requires the County to indemnify, defend and save harmless Outront Media LLC and their owner from all claims, fees and liabilities arising out of the County's advertising material.
CONSEQUENCE OF NEGATIVE ACTION:
Should the proposed action not be approved by the Board of Supervisors, the County would not effectively be able to launch and leverage awareness for Employment and Human Services' Age-Friendly Campaign without O...
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