Advisory Board: Green Empowerment Zone
Subject: RECEIVE updates and/or PROVIDE direction to staff regarding Marketing Working Group
Presenter: County Staff
Contact: Alyson Greenlee, Economic Development Manager, 925-655-2783
Information:
The presentation is attached.
Referral History and Update:
At the January 17, 2025, meeting of the Governing Board of the Green Empowerment Zone, it was decided that a deeper dive into Marketing and Publicity for the Green Empowerment Zone would consist of a working group comprised of Governing Board members, City Economic Development staff, County PIO, East Bay EDA, East Bay Leadership Council, UC Labor Center, and County Economic Development staff. The Marketing Working Group met for the first time on April 21, 2025. The presentation deck of that meeting’s findings is attached.
Recommendation(s)/Next Step(s):
RECEIVE updates and/or PROVIDE direction to staff regarding Marketing Working Group.