To: Board of Supervisors
From: Marla Stuart, Employment and Human Services Director
Report Title: 40-574-0 Age-Friendly Campaign Advertisement Services Agreement
?Recommendation of the County Administrator ? Recommendation of Board Committee
RECOMMENDATIONS:
APPROVE and AUTHORIZE the Purchasing Agent, or designee, to execute on behalf of the Employment and Human Services Director, a purchase order with The Lamar Companies LLC, in an amount not to exceed $66,600, for the purchase of advertisement space on various transportation entities in Contra Costa County for the implementation of Employment and Human Services' Age-Friendly Campaign, for the period July 1, 2025 through June 30, 2026.
FISCAL IMPACT:
100% Measure X; all of which is budgeted for FY 25-26.
BACKGROUND:
On November 16, 2021, the Board of Supervisors authorized Item D.5, which allocated Measure X funding to Employment and Human Services for the Master Plan for Aging which includes Aging and Adult's Age-Friendly Campaign to launch in FY 25-26.
The goals of the Age-Friendly Campaign are to dispel age bias, counter myths about aging, encourage intergenerational connection, celebrate contributions across the lifespan, and foster understanding and mutual respect. The Lamar Companies LLC will provide advertising space on various transportation entities including County Connection, Tri Delta, and AC Transit lines. These bus lines have been identified as effective advertising outlets for EHSD's Age-Friendly campaign to optimize reach and effectiveness. This vendor was selected per procurement requirements outlined in Administrative Bulletin 600.3. The agreement contains an indemnification provision from the County to the Lamar Companies LLC, which requires the County to indemnify, defend and save harmless the Lamar Companies LLC against any liability by reason of the County's advertising material, character, contents and subject matter of the designs.
CONSEQUENCE OF NEGATIVE ACTION:
Should the pro...
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