To: Board of Supervisors
From: Kristin Connelly, Clerk-Recorder
Report Title: Contract with Hootsuite Inc.
☒Recommendation of the County Administrator ☐ Recommendation of Board Committee
RECOMMENDATIONS:
Approve and Authorize the County Clerk-Recorder, or designee, to execute a contract with Hootsuite Inc., in an amount not to exceed $10,056, for the term of June 17, 2024, through June 16, 2025, for social media monitoring and coordination tools.
FISCAL IMPACT:
100% General Fund. The costs of this agreement are within the Department’s operating budget.
BACKGROUND:
The Clerk-Recorder-Elections Department provides information to the public using various social media platforms. Hootsuite Inc. offers digital tools for social media account management, including coordination and scheduling of social media posting and functions for tracking and generating reports on social media engagement.
The Department previously used Hootsuite’s services under the Contra Costa County Fire Protection District’s contract with Hootsuite and is now seeking to contract directly.
The agreement states that the laws of New York will govern any dispute or claim. The exclusive means of resolving any kind of dispute will be by confidential, binding arbitration before a single arbitrator chosen by the County and Hootsuite. The agreement requires the County to indemnify Hootsuite from and against all losses, damages, penalties, liability and costs related to: (a) County content or submitted content; (b) breach of the agreement or any laws; or (c) use of the services.
CONSEQUENCE OF NEGATIVE ACTION:
The Department’s ability to share trusted information and engage with constituents on social media platforms would be curtailed and more laborious. The Department would lack tools and metrics to refine its social media outreach practices.