FAMILY & HUMAN SERVICES COMMITTEE
Meeting Date: June 9, 2024
Subject: Healthy Options at Point of Sale
Submitted For: Ori Tzvieli, Interim Health Services Director
Department: Health Services
Referral No: #112
Referral Name: Policy Options for Healthy Options at the Point of Sale (HOPS)
Presenter: Dr. Sefanit Mekuria, Director of Public Health and Kristian Lucas, Director of Environmental Health
Contact: Danielle Fokkema, (925) 207-4635
Referral History:
On May 24, 2022, the Board of Supervisors (BOS) accepted a report from Contra Costa Health (CCH) Nutrition and Physical Activity Project (NPAP) staff and youth from Bay Area Community Resources (BACR) on the potential health benefits of Healthy Options at the Point-of-Sale (HOPS) Ordinance which would require the placement of healthy food options at the point of sale or checkout queues. Staff was directed to conduct additional research on this matter and to present their findings to the Family Human Services (FHS) Committee.
On February 27, 2023, the FHS Committee accepted a report from CCH and BACR regarding healthy food options at the point of sale. The FHS Committee directed staff to solicit feedback from the 32 unincorporated retailers that the proposed ordinance would directly impact and to return to the Board of Supervisors to present the findings.
On May 9, 2023, CCH and BACR staff were scheduled to present survey findings. While the BOS received the report, a presentation was impossible due to a full agenda and the youth's limited availability. However, it was noted that a significant number of the 32 unincorporated retailers had yet to respond to surveys disseminated to garner their input about the proposed healthy retail option ordinance. The BOS directed CCH NPAP staff to conduct a second survey to ensure that all those potentially affected by the proposed ordinance could learn more about it and ask questions. CCH staff implemented the surveys in August 2023 and held two town hall meetings ...
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