To: Board of Supervisors
From: Lori Cruz, Child Support Services Director
Report Title: Purchase order with Alpha Media
☒Recommendation of the County Administrator ☐ Recommendation of Board Committee
RECOMMENDATIONS:
APPROVE and AUTHORIZE the Purchasing Agent, or designee, to execute on behalf of the Director of Child Support Services, a purchase order containing mutual indemnification language with Alpha Media LLC in an amount not to exceed $27,000 to provide advertising services for the period May 1, 2024 through April 30, 2025.
FISCAL IMPACT:
This project will be fully funded by allocations from the Federal Government at 66% and State of California at 34%.
BACKGROUND:
The Department of Child Support Services utilizes Alpha Media, to create and stream advertisements that will reach our target market, via Connected TV (CTV), Over-The-Top (OTT), and on-air ad on local radio stations KKIQ and KUIC. These types of directed advertisements will help increase awareness for Child Support Services available in Contra Costa County.
The Terms and Conditions of the purchase order include a Limitation of Liability and Indemnification provision approved by County Counsel.
CONSEQUENCE OF NEGATIVE ACTION:
If this action is not approved, the department will have difficulty reaching out to customers who do now know about Child Support services.