The primary focus of the meeting was a presentation by Kristi Jourdan, Director of the
Office of Communications and Media, on proposed updates to the County's social media
policy. Kristi emphasized that social media is a valuable tool for communication but is
not mandatory for departments. The policy aims to maintain consistency across over 100
county accounts while allowing flexibility for departments.
Kristi outlined several targeted updates to the social media policy, including defining
direct messaging, advertising, and the use of personal accounts for page management.
She also discussed the importance of archiving social media records for compliance and
allowed departments to turn off comment functions when necessary due to safety
concerns.
Proposed Changes to the Social Media Policy / Rationale for Changes
Define direct messaging and allow its disabling / To avoid receiving inappropriate
content
Clarify advertising guidelines / To prevent perceived endorsements
Allow personal accounts for page management / To improve authenticity and access
Ensure archiving of records / To comply with retention requirements
Allow disabling of comments for safety / To protect employees from harassment and
reduce mis- and disinformation
Kristi concluded by discussing the implications of artificial intelligence on content
creation and the County's cautious approach regarding TikTok due to security concerns.
The meeting highlighted the need for ongoing evaluation of these platforms to ensure
safety and compliance.
The Committee expressed concerns about AI misuse, with Vice Chair Burgis sharing an
incident where fake audio was applied to a video of her. Kristi acknowledged potential
future intersections between AI and content creation and proposed updating the policy
as needed. Vice Chair Burgis asked Kristi to develop a protocol to guide departments on
what to do when any such false content is discovered. Kristi agreed to seek input from
the County's webmasters but said the best strategy is to continue sharing accurate
information about how the County is improving the quality of life for its communities.
Regarding impersonation of County accounts, Kristi reported that unauthorized
accounts are reported to the platform. The County maintains an inventory of its
webpages and accounts and uses limited media monitoring tools. Public information
officers and webmasters regularly monitor and report on social media issues.
She also mentioned President Trump's announcement on a U.S.-China deal to keep
TikTok in the United States, with Oracle operating TikTok's algorithm for U.S. users.
Chair Andersen raised concerns about the safety of information shared by the County
and potential risks from downloading TikTok onto County devices. The Committee asked
staff to consult the CIO and make a recommendation to the Board of Supervisors on
whether TikTok should be permitted or discouraged on County devices.
Steve Burdo spoke in favor of allowing the TikTok platform and granting departments
discretion to disable public comments and DMs.